KEEN Utility Social

In the pivotal years of 2020 and 2021, the significance of social media reached unprecedented heights, especially for brands traditionally centered around physical touchpoints. The demand for a swift digital transformation became imperative. As a freelance designer, I collaborated with the KEEN Utility brand's creative director to navigate and respond to this evolving landscape. In this dynamic collaboration, our focus was on creating original graphic styles and leveraging existing product style guides to develop a diverse range of paid social graphics and videos. The objective was not just to pivot but to elevate the brand's digital communication strategy. Together, we crafted compelling visuals that resonated with the online audience, ensuring a seamless transition from physical to digital touchpoints for the KEEN Utility brand.