Chris Cech
Design | Direction | Strategy
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About

I'm a brand designer based in Portland, Oregon with 12+ years of experience across agency and in-house environments. I specialize in building brand systems and scaling design functions — from visual identity to the operational infrastructure that keeps creative output consistent and high-quality.

I've worked across a range of industries including footwear, music, healthcare, and technology, with stints at Nike, Keen Footwear, and most recently Modern Health, where I built and led the brand design function from the ground up.

I care about craft, but I care equally about results. Good design has to work — in the market, at scale, and under real deadlines. That's the standard I hold myself to.

Currently developing a practice in AI-assisted design workflow automation, exploring how tools like Claude Code and programmatic Figma integration can help small creative teams do more without sacrificing quality.