Out of Home
OSMO Out of Home Campaign
Overview
OSMO, a children's educational brand, is dedicated to bridging the gap between digital and traditional learning experiences. Following the success of a television and online video ad spot featuring a group of mischievous parents tricking their children into learning, our team embarked on an Out Of Home (OOH) campaign. As a senior designer on the OOH campaign, my responsibility was to translate established key art into various forms across a diverse range of placements. One standout placement was secured for the NASDAQ board in Times Square, adding a high-profile dimension to our campaign. In this capacity, I played a pivotal role in creating a visually compelling and succinct 15-second spot. This involved not only adapting the key art but also contributing to the visual design and storyboarding process. The aim was to capture the essence of OSMO's innovative approach to education and engage a wide audience in the heart of Times Square.
Fifteen second spot placed in Times Square.
The goal for this placement was to tell the narrative of the central campaign spot graphicly. Working from the styling of the OOH campaign and adding motion into significant graphic moments creates an engaging visual in one of the most visually noisy places in the world.
Role:
Storyboards and Visual design
The out-of-home campaign came to life through classic placements: billboards, bus shelters, and digital signage. Featuring the parent characters from the TV spot and children interacting with the product created a complete package, connecting to the main campaign spot narrative and showcasing the product in use.
Additional attention was given to sequential billboard placements, allowing space for the campaign’s story to come to life.
