Event Branding
KEEN Utility Sales Meeting
Overview
KEEN, a powerhouse in the outdoor and lifestyle industry, aimed to elevate their workwear brand and product line to match the success of their core offerings in 2018. The spring-summer 2019 sales meeting served as a pivotal moment to demonstrate that KEEN Utility was upping its game both in terms of products and marketing. To make a lasting impression on the sales team and the industry, a series of impactful key art pieces were meticulously crafted for each upcoming product. These pieces not only showcased product features and strengths but were also strategically applied to large lightbox displays positioned throughout the event space. In addition to the key art, we developed supplementary print collateral and an event website to ensure a comprehensive and immersive brand experience.
A series of Keyart pieces was created highlighting the technical prowess of that specific product. The yellow frame element runs through as a tie back to the overall event branding and theme.
Keyart was then composed into collages that were applied to fabric light boxes. These light boxes were placed around the main event space, highlighting the product imagery in a way never before done by KEEN Utility.
Light Box Elevation
Print collateral was also created for the event, creating a branded experience throughout all touch points.
Welcome book Interior Pages
A sampling of Conceptual Designs for the FW19 season
